Global Economic Perspectives

Practical Exploration on Touch Screen Interactive Design in APP Advertising—Taking IKEAPlace APP as an Example

Zi-Qing Cai — Mon, 30 Sep 2024 00:00:00 +0800

Touchscreen interactive technology, also known as natural user interface design, refers to the interaction between humans and machines through natural communication methods such as touch gestures on mobile devices, natural gestures, and interactive gestures. This technology is closer to everyday operations and does not require users to undergo extensive learning, while still providing a more enjoyable user experience. In the mobile internet era, touchscreen interaction design has become an important component of app advertising. This paper takes the IKEAPlace app as the research subject, exploring the practical application of touchscreen interactive design in app advertisements. Through an analysis of the technical advantages of IKEA Place's touchscreen interaction design, the current market application, and the behavior of its target user group, this paper proposes optimization solutions and strategies for improving touchscreen interaction design.

Research Status and Future of Business Administration in the Era of Artificial Intelligence

Yong-Ming Zhang — Mon, 30 Sep 2024 00:00:00 +0800

The research on business administration in the era of Artificial Intelligence (AI) is undergoing profound transformation. Current research primarily uses AI technology as a tool or method to explore its application and impact in business administration, while empirical research focusing on AI as the subject of study is relatively lacking. This feld faces challenges such as theoretical lag and insufcient methodology. With the rapid development of AI technology, business administration research needs to strengthen interdisciplinary integration and focus on ethical issues. In the future, research will focus on key areas such as AI-driven organizational structures, human-machine collaboration, and digital marketing, promoting theoretical innovation and practical development to adapt to the rapidly changing business environment.

Research on the Application of Business-Finance Integration in Cost Management and Inventory Control in Small Manufacturing Enterprises

Xin-Yun Chen — Mon, 30 Sep 2024 00:00:00 +0800

This paper explores the application of business-fnance integration in cost management and inventory control in small manufacturing enterprises. By analyzing real-time synchronization of sales data and inventory information, utilizing big data analysis techniques to optimize inventory planning, and strengthening cross-departmental communication, this study demonstrates how business-fnance integration helps small enterprises improve the accuracy of cost control, optimize inventory structure, reduce waste, and enhance operational efciency. The research fndings show that business-fnance integration is an efective way to modernize cost management and inventory control in small manufacturing enterprises.

The Impact of Accounting Policies and Methods on the Accounting Profession

Ke-Ying Li — Mon, 30 Sep 2024 00:00:00 +0800

Accounting policies and methods are core elements of accounting practice. Their selection and application directly influence the generation, processing, and reporting of accounting information, thereby exerting a profound impact on the accounting profession. With the continuous improvement of accounting standards, innovations in accounting methods, and rapid advancements in information technology, the accounting profession is facing unprecedented challenges and opportunities. This paper aims to explore the specific impacts of accounting policies and methods on the accounting profession, including enhancing the quality of accounting information, improving the professional skills of accountants, and promoting the development of accounting informatization.