Enterprise Strategic Management and Enhancement of Market Competitiveness
Ying-Min Yang
Abstract
Against the backdrop of accelerating globalization and constant changes in the business environment,the enhancement of enterprise strategic management and market competitiveness is particularly crucial. This paper aims to delve into the key elements of enterprise strategic management, analyze its inherent connection with market competitiveness, and propose a series of effective strategic management methods to assist enterprises in enhancing market competitiveness and achieving sustainable development.
Keywords
strategic management; market competitiveness; strategic positioning; competitive advantage; sustainable developmentFull Text
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[2] Zhang, J. (2020). Exploration of optimization strategies for market competitiveness in enterprise economic management under new circumstances.Commercial Modernization, (09), 95-96.
[3] Li, J. (2022). Application of refined management in enterprise project management. Management Scientist, (11), 37-39.
[4] Long, L. (2021). ReÀ ections on strengthening the level of enterprise business management under the new economic environment. Chinese Business Review, (22), 25-26.
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