Practical Exploration on Touch Screen Interactive Design in APP Advertising—Taking IKEAPlace APP as an Example

Zi-Qing Cai

Practical Exploration on Touch Screen Interactive Design in APP Advertising—Taking IKEAPlace APP as an Example

Zi-Qing Cai （ Horizon Design Consulting Management, Guangdong, 518066, China ）

https://doi.org/10.37155/2972-4813-0203-1

Abstract

Touchscreen interactive technology, also known as natural user interface design, refers to the interaction between humans and machines through natural communication methods such as touch gestures on mobile devices, natural gestures, and interactive gestures. This technology is closer to everyday operations and does not require users to undergo extensive learning, while still providing a more enjoyable user experience. In the mobile internet era, touchscreen interaction design has become an important component of app advertising. This paper takes the IKEAPlace app as the research subject, exploring the practical application of touchscreen interactive design in app advertisements. Through an analysis of the technical advantages of IKEA Place's touchscreen interaction design, the current market application, and the behavior of its target user group, this paper proposes optimization solutions and strategies for improving touchscreen interaction design.

Keywords

Touchscreen interaction design; app advertising; IKEAPlace;AR technology

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References

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Publishing time:2024-09-30
This work is licensed under a Creative Commons Attribution 4.0 International License