Research Status and Future of Business Administration in the Era of Artificial Intelligence

Yong-Ming Zhang ( Shanxi Taiyuan Heavy Industry Intelligent Mining Equipment Technology Co., Ltd. (National Key Laboratory of Intelligent Mining Equipment Technology), Taiyuan, Shanxi, 030000, China )

https://doi.org/10.37155/2972-4813-0203-2

Abstract

The research on business administration in the era of Artificial Intelligence (AI) is undergoing profound transformation. Current research primarily uses AI technology as a tool or method to explore its application and impact in business administration, while empirical research focusing on AI as the subject of study is relatively lacking. This feld faces challenges such as theoretical lag and insufcient methodology. With the rapid development of AI technology, business administration research needs to strengthen interdisciplinary integration and focus on ethical issues. In the future, research will focus on key areas such as AI-driven organizational structures, human-machine collaboration, and digital marketing, promoting theoretical innovation and practical development to adapt to the rapidly changing business environment.

Keywords

Artifcial Intelligence; business administration; research status; future trends

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