Research on the Media Presentation of the Linyi Urban Brand

Jian Jiao

Research on the Media Presentation of the Linyi Urban Brand

Jian Jiao

https://doi.org/10.37155/2972-4856-0102-10

Abstract

This article takes Linyi as an example to analyze the role of media in urban brand building from two perspectives: "self-promotion of urban media" and "external media coverage". It examines the characteristics of media presentation in the process of urban brand building and summarizes the optimized development strategies for media presentation in the construction of the Linyi urban brand.

Keywords

Linyi; urban brand; media presentation

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References

[1] Kevin Lane Keller. Strategic Brand Management.Beijing: China Renmin University Press, 2003.
[2] China New Media Professional Committee of China Journalists Association. China New Media Yearbook 2020. Beijing: Study Publishing House,2021, p. 658.

Publishing time:2023-06-17
This work is licensed under a Creative Commons Attribution 4.0 International License