The Role of University Brand Image Design in  Constructing Campus Culture

Si-Rui Wang

The Role of University Brand Image Design in Constructing Campus Culture

Si-Rui Wang

https://doi.org/10.37155/2972-4856-0103-6

Abstract

In the construction of campus culture, university brand image design plays an important role. By designing unique logos, colors, and visual elements, it showcases the unique cultural charm and core values of the university, fostering a sense of identity and belonging among faculty and students. Excellent design can enhance visibility, attract outstanding faculty and students, and promote academic exchanges and the deep development of campus culture. Universities should value the role of brand image design, actively utilize it to create distinctive campus cultures, and lay the foundation for development.

Keywords

university brand image; campus culture; design; role

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References

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Publishing time:2023-09-14
This work is licensed under a Creative Commons Attribution 4.0 International License