The Role of University Brand Image Design in Constructing Campus Culture
Si-Rui Wang
https://doi.org/10.37155/2972-4856-0103-6Abstract
In the construction of campus culture, university brand image design plays an important role. By designing unique logos, colors, and visual elements, it showcases the unique cultural charm and core values of the university, fostering a sense of identity and belonging among faculty and students. Excellent design can enhance visibility, attract outstanding faculty and students, and promote academic exchanges and the deep development of campus culture. Universities should value the role of brand image design, actively utilize it to create distinctive campus cultures, and lay the foundation for development.
Keywords
university brand image; campus culture; design; roleFull Text
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