Innovative Directions and Practical Exploration of Employment Guidance for Higher Vocational Students in the Context of Artificial Intelligence

Dan Zhou （ Changde Vocational Technical College, Changde, Hunan 415000, China ）

Yi Ma （ Anxiang County Animal Husbandry and Fisheries Affairs Center, Changde, Hunan 415000, China ）

Abstract

Against the backdrop of the rapid development of artificial intelligence (AI), employment guidance for students in higher vocational colleges is facing new challenges as well as opportunities. AI brings multiple core values to employment guidance, such as alleviating information asymmetry, enabling personalized career planning, and enhancing service efficiency. Accordingly, employment guidance for higher vocational students is demonstrating new development directions, including precision-oriented employment services, individualized career planning, the construction of intelligent employment guidance platforms, and innovation in human–machine collaborative guidance models. This paper aims to conduct an in-depth exploration of these innovative directions and, combined with practical experience, provide referenceable ideas and methods for employment guidance for higher vocational students in the AI era, thereby supporting their achievement of high-quality employment.

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