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Integrating Neuroscience into Sensory Analysis of Cosmetics

Airton Rodrigues （ Av. Ipiranga, 104, 154- República, SP. CEP: 01046918 ）

https://doi.org/10.37155/2972-3086-0402-4

Abstract

The study of olfactory perception and its neurophysiological implications has gained increasing significance, particularly in understanding how fragrances influence brain activity and human behavior. Volatile compounds, commonly found in perfumery and cosmetics, interact with the nervous system, modulating brain function through the electrical activity of the olfactory system. Electroencephalography (EEG), a well-established non-invasive technique, serves as a powerful tool for investigating subconscious processes that affect purchasing decisions and social behavior. This article explores the advanced application of EEG in olfactory studies, focusing on how different olfactory stimuli can modulate brain wave frequencies. Research indicates that EEG not only captures wave patterns associated with specific brain functions but also provides insights into the influence of fragrances on emotional and cognitive states. By surpassing traditional preference evaluations, EEG analysis explores dimensions of valence and arousal reflecting the intensity and pleasantness of odors, which have significant implications for the cosmetics industry. This article presents a novel approach to the importance of EEG in sensory studies of cosmetics proposing parameters to guide regulatory frameworks for cosmetic companies. It emphasizes how neurophysiological data can serve as objective measures to assess the impacts of olfactory stimuli on cognitive function. By integrating EEG methodologies into sensory studies, the article provides a robust foundation that facilitates a deeper understanding of the interactions between fragrances and the brain, ensuring both efficacy and safety for consumers. This integrated approach enhances not only product development but also ensures that new products meet consumer expectations for both functionality and emotional experience.

Keywords

Cosmetic fragrances; Sensory neuroscience; Olfactory responses; Sensory perception; Emotional assessment

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References

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