Analyzing the Problems and Improvement Strategies Existing in Coal Sales

Jian-Ni Liu （ Shanxi Jinxing Energy Co., Lvliang, Shanxi, 033000, China ）

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Abstract: In the wave of profound changes in the energy industry, this paper discusses in depth the reasons for the weakness of the coal market and the current status quo, pointing out that coal enterprises are faced with the core problems of single sales channel, high sales costs and lagging sales concepts. Aiming at these challenges, the paper proposes a multi-dimensional improvement strategy that includes market expansion, setting up advanced sales concepts, strengthening internal control, optimizing market layout and establishing a comprehensive performance appraisal system. The aim is to enhance the market competitiveness of coal enterprises and promote the healthy and sustainable development of coal sales industry through comprehensive measures.

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