The Impact of Digital Transformation in the Hospitality Industry on Tourism Consumption Experience
Ren-Ze Yu ( International Hotel Management, City University of Macau, Macau, 999078, China )
https://doi.org/10.37155/2972-4813-0301-4简介
With the rapid development of information technology, digital transformation has become a crucial means for industries to enhance competitiveness and optimize customer experiences. As an essential part of tourism consumption, the digital transformation of the hospitality industry has had a profound impact on tourism consumption experiences. This paper aims to explore the current status and trends of digital transformation in the hospitality industry, analyze its specifc impact on tourism consumption experiences, and provide relevant recommendations.
关键字
Hospitality industry; digital transformation; tourism consumption experience; impact全文
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