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The Dispersion System and the Discursive Event: An Analysis of The Inauguration Speeches of the Presidents of the CRCMG

Oscar Lopes da Silva （ Center for Concrete Research, Federal University of Minas Gerais(UFMG CEPCON), Brazil ）

Anderson de Souza Oliveira （ CEFET-RJ Celso Suckow da Fonseca Federal Center for Technological Education; Accounting, Federal University of Minas Gerais-UFMG, Avenida Presidente Antonio Carlos, 6627, Pampulha, Belo Horizonte-MG, 31270-901, Brazil. ）

Giani David Silva （ Linguistic Studies from the Federal University of Minas Gerais; Federal Center for Technological Education of Minas Gerais(CEFET-MG), Brazil. ）

Laura Edith Taboada Pinheiro （ Accounting and Finance from the University of Zaragoza; Graduate Program in Controllership and Accounting in the Department of Accounting at the Federal University of Minas Gerais (UFMG), Av. Antônio Carlos, 6627, 31270-901 - Belo Horizonte, Minas Gerais, Brazil. ）

Roberto Miranda Pimentel Fully （ Accounting and Management at Fucape Business School, Vitória and Belo Horizonte, Brazil. ）

https://doi.org/10.37155/2972-4813-gep0303-5

Abstract

This article highlights how, in advanced modern society, particularly since the 21st century, social media has become a source of knowledge and how digital influencers are important in disseminating various topics, including accounting. Discourse analysis over the years has shown an evolution in the discursive strategy used to legitimize and strengthen the image of the CRCMG (Regional Accounting Council of Minas Gerais) under different administrations. Our purpose is to analyze, through discourse analysis, the discursive contribution of digital influencers, seeking to understand them as enhancers of accounting discourse. To this end, we selected editorials written by presidents in CRC News over the last ten years, subjected their speeches to artificial intelligence analysis, and categorized them according to discourse analysis criteria. By selecting editorials from CRC News newspapers, we analyzed speeches by leading figures in the accounting field in Minas Gerais—that is, by Minas Gerais accounting influencers published in the last ten years. Althusser, Barthes, Chouliaraki, Fairclough, Maingueneau, Orlandi, Pêcheux, Ramalho, Resende, Sírio Possenti, among others, constitute our theoretical and bibliographic corpus. We concluded that the discursive formation of the CRC-MG presidents over the last ten years presented a set of historically and socially inscribed statements, relating to an enunciative identity associated with a social community, defining its objects of discourse, concepts, and thematic choices within the context of a professional organization.

Keywords

Discourse analysis; CRC News; CRCMG presidents

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References

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Copyright © 2025 Oscar Lopes da Silva, Anderson de Souza Oliveira, Giani David Silva, Laura Edith Taboada Pinheiro, Roberto Miranda Pimentel Fully Creative Commons License Publishing time:2025-07-28
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