Research on the Media Presentation of the Linyi Urban Brand

Jian Jiao

doi:https://doi.org/10.37155/2972-4856-0102-10

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Research on the Media Presentation of the Linyi Urban Brand

Jian Jiao

https://doi.org/10.37155/2972-4856-0102-10

简介

This article takes Linyi as an example to analyze the role of media in urban brand building from two perspectives: "self-promotion of urban media" and "external media coverage". It examines the characteristics of media presentation in the process of urban brand building and summarizes the optimized development strategies for media presentation in the construction of the Linyi urban brand.

关键字

Linyi; urban brand; media presentation

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参考文献

[1] Kevin Lane Keller. Strategic Brand Management.Beijing: China Renmin University Press, 2003.
[2] China New Media Professional Committee of China Journalists Association. China New Media Yearbook 2020. Beijing: Study Publishing House,2021, p. 658.

出版时间:2023-06-17
本作品采用以下许可协议授权：知识共享署名 4.0 国际许可协议