The Role of University Brand Image Design in  Constructing Campus Culture

Si-Rui Wang

doi:https://doi.org/10.37155/2972-4856-0103-6

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The Role of University Brand Image Design in Constructing Campus Culture

Si-Rui Wang

https://doi.org/10.37155/2972-4856-0103-6

简介

In the construction of campus culture, university brand image design plays an important role. By designing unique logos, colors, and visual elements, it showcases the unique cultural charm and core values of the university, fostering a sense of identity and belonging among faculty and students. Excellent design can enhance visibility, attract outstanding faculty and students, and promote academic exchanges and the deep development of campus culture. Universities should value the role of brand image design, actively utilize it to create distinctive campus cultures, and lay the foundation for development.

关键字

university brand image; campus culture; design; role

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参考文献

[1] Yu, Y. (2023). The Role of University Brand Image Design in Campus Culture Construction. Footwear Craft and Design, 3(11), 45-47. DOI:10.3969/j.issn.2096-3793.2023-11-015.
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[3] Bai, X., & Li, M. Y. (2021). Exploring the Role and Realization Path of Visual Image Design in University Cultural Construction. Art Education Research, (17). DOI:10.3969/j.issn.1674-9286.2021.17.058.
[4] Liu, X., & Hou, X. F. (2021). The Role of University Brand Image Design in Campus Culture Construction. Brand Research, 2021(4), 270-272.

出版时间:2023-09-14
本作品采用以下许可协议授权：知识共享署名 4.0 国际许可协议