Digital Transformation at Everbright eRetail – A Case Study

Ravi S. Sharma

This case presents a realistic but hypothetical scenario designed to illustrate key concepts in project management, systems analysis, digital innovation, and IT governance. The case examines Everbright Retail's game-changing digital transformation initiative, Project Crouching Dragon, led by Merdeka Engineering. The initiative sought to convert a traditional electronics and consumer goods chain into a cloud-native, omnichannel enterprise by integrating AI-driven customer intelligence, blockchain supply-chain transparency, and real-time analytics.

The case spans multiple disciplines including project management (PMI framework), systems analysis and design (structured and object-oriented methodologies), digital innovation (Rogers' diffusion theory), and IT governance (COBIT 2019), highlighting challenges in scope, schedule, cost, risk, and integration management, as well as requirements engineering, feasibility assessment, and UML-based system specifications. Project Manager Sarah Chen, BS, MS, PMP faces budget overruns, timeline slippages, and stakeholder resistance, prompting examination of adaptive methodologies and governance frameworks for digital transformation in retail.